Realtors Have To Write Too
Travis Frohlich
Writing 310
Professor: Zack De Piero
11/22/15
Have
you ever wondered how to become rich by selling something without having to
necessarily buy the inventory? Many people think that real estate is a business
that is difficult or hard to get into. I am here to tell you that although the
business may not be hard to get into, it is hard to make a name for yourself
and be successful in the industry. Here is the story of a real estate agent
whom became successful in the Santa Barbara County virtually on his own. Keith
Berry is a native Santa Barbara local with some of the most experienced
knowledge in the field of real estate. He knows the area from Carpentaria to
Goleta where he would start selling homes in the 1970’s. Keith has written many
articles and been a guest speaker for the real estate industry with regards to
many different areas of the real estate business. Currently, Keith is a real
estate agent with Coldwell banker. Although
the real estate industry seems like an easy buying and selling process, it in
fact tests the realtor’s ability to read the fine print and write creatively.
Keith
Berry found his interest in the Real Estate business at age twenty-three. As
Keith graduated high school he was drafted into the Navy, so he did that for
four years. He was not educated and didn’t know what direction he was going to
go in. As he explored his options on how to become financially stable
independently he determined that he would have to be in sales. Real estate was a business that, “one
can get into and have the inventory without having to buy the inventory”(Berry, K). Keith describes the business just as easy to get into now as it was
back when he got started. When Keith started he got into the title business. He
would make sure that the title to a piece of real estate was legitimate and
then issues the title insurance to the property. Title insurance protects both
the lender and the owner from lawsuits or claims against the property. Keith
says that he became a partner to the firm that he was working with and expanded
that firm all over California very rapidly. Keith ended up with forty offices,
2,500 agents, in 5 counties in California. He then sold it all to Merrill
Lynch. This would support himself, as he would raise his kids for the next
twelve years. Retirement was too boring for Keith Berry so he decided to go
back to what he did originally which was list and sell real estate.
Rhetoric
is used in many different ways in real estate and this should be understood
before getting started (Understanding Rhetoric, Into: “Spaces for Writing”). One
way that they use Rhetoric would be when a realtor tells a client how much they
charge for doing a transaction. Usually it is a percentage of the total sale
price that is non-negotiable. A house contract is something that the agent and
the seller or buyer will create in order to do a transaction with the opposing
side. Some of the information in the packet go without any say but other things
like the price, property lines, interest rate, and so on are what the agents
write up. A mortgage is something that needs to be discussed in great detail as
well as it needs to be agreed upon by both parties. If the one buying a home
can only afford to pay 6% interest then don’t let the offer say 7% because that
is how you can get yourself into a lot of trouble. All of this has to be
presented using a certain tone that appeals to the readers. Also know as the
clients to the real-estate agents.
Getting
your name out there and building trust from the buyers is key. Who better to
inform someone buying property in the Santa Barbara area than people whom have
grown up here their entire lives? Something that Keith and I have in common is
that we both are from Santa Barbara and know the ins and outs of our town
pretty well. Now there is still no possible way for anyone to know that Keith
is in the real estate business without advertisement. For a long period Keith
would create his own ads for his website, but now that he is a bit older Keith
has his assistant help him with all of that. There is a lot more involved in
putting up an ad than would expect (Driscoll, D). A photographer needs to go to the home and
take pictures that are going to be grab the buyer, or with the new technology
of flying drones through homes and above the homes to capture the house
entirely. Voluntary Participation from the current owners is something that the
agents will have to mention when trying to take pictures, see the property, getting
people to clean the home, gaining knowledge of the neighborhood and the
surroundings, and having a selling point for the home. This isn’t an issue usually
because the seller wants they’re home advertised. There has to be somebody that
makes the ad and properly advocates for the property in a way that will appeal
to the viewers. This is important because there is a lot that goes into this
description like address, number of rooms, yard size, whether there’s a garage
or not, and so on. This will eliminate buyers calling and asking the same
questions over and over again as a result of an incomplete ad.
Real-estate
leases spell out the terms of a residential tenancy between a landlord and a
tenant. They are perfect for landlords, property managers, and real-estate
invertors. These are for all residential property types, including homes,
apartments, condos, basement suites and many more. Leases are created uniquely
for the customer, by an agent and lawyer, depending on the situation. All fifty
states in America use this in order to buy or sell a home. A rule of thumb I have
always lived buy is in order to buy something I either have to have the money
and I will buy it and if I don’t have the money then I will not buy it. I see
myself making an exception when buying a home in the future and leasing it is
what I will do. Now understanding what I am going to be getting myself into is
going to be very crucial for me. I will be critical with the fine print in the
writing of my lease. I will rely on my reading and comprehension skills as I
sign my way into the biggest purchase of my life. Once I purchase a home I plan
on keeping it until I pass away. Whether I get another home will depend on what
happens in life but I will make sure to sign an agreement that the home will go
into someone’s name whom I love and trust if I were to pass away.
Transferring
a property after the death of the owner is a specialty that not many real
estate agents get into. It’s a field that someone will specialize in and have
many clients from all over. This can be an extensive amount of paperwork
depending on the situation. If a house is left to somebody then it becomes very
easy to transfer the home. In this case there is a name that the property can
be transferred to. There are legal contracts that need to be written up by the
agent and then the home goes into he name of the new owner. They can do with it
what they wish after this happens. If there are two owners to a property and
one of the owners passes away the property automatically goes into the name of
the other owner. The laws are set for each individual state so the agent must
know the laws for the state in which they are selling the property. This is
extremely important so that the agent and the buyer or seller don’t get
themselves in any legal trouble by doing things they are use to doing in different
states. This is a practice that Keith does not participate in but does know
whom to refer someone to if they were to have questions.
What
I am getting at is with any change in the real estate market there is
paperwork. One may think that real estate agents just sell and buy homes but
there is a lot of writing and reading that goes along with it. Doing the proper
reading and writing will reassure the agent that they are making the best
decision possible for their clients.
Works Cited
Driscoll,
Dana Lynn. (2011) Introduction To Primary research: Observations, Survey’s, and
Interviews. Retrieved from http://www.parlorpress.com/pdf/driscoll--introduction-to-primary-research.pdf
Spaces
for writing Retrieved from file:///Users/travisfrohlich/Downloads/Understanding+Rhetoric+p.+1-22%20(1).pdf
Berry,
Keith. (1997-2015) Keith C. Berry, Santa Barbara Real Estate Professional.
Retrieved from http://www.keithberryrealestate.com/